Payments that payoff
How alternative payments can increase conversions for forex and spread betting companies
Alongside bank wires, credit cards have traditionally been the most popular way to pay for online purchases at forex trading and spread betting sites. But with alternative payments on the rise, many consumers are moving away from using credit cards. And while the preference of alternative options varies from region to region, the presence of these alternatives remains a vital online sales tool.
Research has shown that when customers are given a choice of three or more payment types other than credit or debit cards, there is a 12% increase in sales conversion over simply offering one option. That means that if you’re only accepting payment by cards or bank wires, your business isn’t making the money it could be. This report outlines the factors every merchant in the financial markets industry need to consider, ensuring their customers can use their preferred payment options.
“Better than credit cards” discusses:
- The decline of credit cards as a preferred payment method
- The effect of fraud on consumer confidence
- Global payment preferences
- Popular alternatives to credit cards
Topics include:
Credit card payments online, financial markets payments, online eWallet, online merchant processing, payment gateway service, e-commerce security, secure online payments, fraud protection, debit cards, online bank transfers, internet banking, global payments.
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