Payments to Support Rapid Growth
Case Study: Beyond the Rack Processes Online Payments with Optimal Payments to Support Rapid Growth
Fast growth isn’t unusual for online businesses, but Beyond the Rack, a members-only flash sales shopping site, has expanded quicker than most, moving from standing start to more than $100 million in sales in only two years.
Optimal Payments has been processing all of Beyond the Rack’s payments through the NETBANX service right from the beginning, scaling from $400 a day to approximately $250,000 a day. By partnering closely with Beyond the Rack to support their innovative business model, Optimal Payments has created innovative solutions to scale the online retailer’s growth while preventing fraud.
This report discusses how Optimal Payments provides Beyond the Rack with:
- Scalable payment processing
- Credit and refund processes
- Fraud reduction and prevention
- International payments without customer surcharges
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